Saudi Arabia, a nation known for strict adherence to Islamic law, is reportedly set to open its first liquor store in Riyadh, the capital city. Despite public floggings as a punishment for alcohol consumption, this store aims to cater specifically to non-Muslim diplomats.
According to Reuters, the store's opening is part of Crown Prince Mohammed bin Salman's efforts to project a more liberal image of the country, challenging the ultraconservative interpretation of Islam that has shaped its laws for years. The move comes in the wake of other liberalizing measures, such as the lifting of the ban on women driving.
While alcohol remains illegal for Saudi citizens, the liquor store in Riyadh will operate in the diplomatic quarter. To access the store, customers must register through an app, obtain permission from the Foreign Ministry, and adhere to monthly quotas. The specific details about whether the store will also serve non-Muslim expatriates remain unclear.
Despite the strict legal stance on alcohol, there exists a black market, and authorities often turn a blind eye to home brewing and alcohol consumption in expatriate compounds. Notably, nonalcoholic cocktail bars have emerged in Riyadh, and alcohol is anticipated to be available at a beach resort in the Neom megacity, which is currently under construction, according to The Wall Street Journal.
Crown Prince Mohammed's push for liberalization is part of Saudi Arabia's broader Vision 2030 plan, aiming to attract foreign tourism and investment while diversifying the economy away from fossil fuels. The decision to open a liquor store, albeit with restrictions, aligns with this broader strategy as the kingdom seeks to position itself as a more open and attractive destination on the global stage.
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